FOR MEMBERS

A card that shops for you.

One tap puts a membership pass in your Apple or Google Wallet. Behind it sits a personal shopper that reads every brand on the VIA network at once, so a question about a size, a price or a restock gets one answer instead of eleven tabs.

Front
VIAMEMBER
Your key to the network.
MEMBER SINCE
Jul 2026
INTRODUCED BY
Meridian
LATEST
Lumen just joined the network. It’s your taste.
Member code
MEMBER CODEVIA-8F3K-Q2
Back
Your VIA Pass connects you to a personal shopping agent across every brand on the network.
Open your agent
INTRODUCED BYMeridian
Members only. This pass is not for resale.
Message
Thursday 23 July
9:41
VIA
VIA PASSnow
Lumen just joined the network. It’s your taste.
What it is

A membership card with no app to download and no signup form to fill in. You give a name and an email. From the moment you install it, your agent starts learning what you like: the brands you favour, the categories you buy in, the price level you sit at. One pass covers the whole network, from fashion and beauty to travel, tickets, collectibles and art. It is rare on purpose.

What you get
  • A shopper who reads everything. Ask for a size, a price, a restock or a recommendation and the answer comes from every brand on the network, not one shop’s search box.
  • Told, not sold to. Your card carries one line that changes. When something you have been waiting for appears, it shows on your lock screen.
  • A card that keeps growing. The Pass is given, never sold, and it does not expire. What it can do grows as the network does.
The end of shouting

Stop being the audience.

Everyone on the network has an agent: shoppers and retailers, buyers and sellers. Yours learns your taste, your sizes, your budget and who you trust, and it never hands any of that to an advertiser.

So discovery stops being a contest for your attention. Instead of a page of results ranked by who paid the most, you get the things that actually fit, found by someone working for you.

When the card speaks

A message reaches you only when it is genuinely relevant. Silence is the default.

01
A new brand joins the network and fits your taste.
02
A product or offer appears that matches something you asked for.
03
A first look at something exclusive, offered to the right members before anyone else.
How to get one

The Pass is given, not bought.

There are two ways in, and one of them you can do right now.

A brand puts you forward

Every brand on the network holds a capped allocation of invitations and hands them out itself. Open theirs and the Pass is yours, with their name on it. That cap is what keeps the card worth having.

Train your agent today

You do not have to wait for an invitation to set up your personal shopper. Set your agent up now, tell it what you are looking for, and it works the network for you from that moment. The Pass follows when a brand puts you forward.

Train your agent

Free to set up. No card, no app.